Adwords Content Network - I love it!

Cheap clicks. Great ROI!

That's the Adwords Content Network if you play it smart.

As you can see from the performance and cost data in the picture, I've paid only $0.0316/click for over 1000 clicks on one site that my ads have been showing on in the Adwords Content Network. This is an example of a site which I advertise on such that clicks never cost over 5 cents in a niche where keyword targeted clicks generally range from 20-30 cents.

I track impeccably too - tighter than you can ever imagine. This produces great ROI from cheap content network clicks!

My ads have been running on the particular site since June of 2007 and consistently generates anywhere between a 10% to 25% click through ratio. Since I'm placing cpm bids, the price is constant even though I'm tweaking my ads to increase clickthroughs while at the same time maintaining ROI.

Part of the methodology I'm using on the content network comes from the book "Adwords 180" by a guy you've probably never heard of named Ian Rollinson, and which I'd recommend to anyone who's been afflicted with all of the negative advice spewed by supposed "experts" regarding the Adwords Content Network (e.g. "Don't use the Adwords content network")